As you may already know, we commissioned Prudential’s Global Market Research Group to survey consumers between the ages of 25-64 who are in the market to buy a home.
Our Prudential 2011 survey found that Americans are significantly more optimistic about real estate today than a year ago and, despite economic volatility, their belief in real estate as a good investment is unshaken. In fact, most feel that the real estate market and property values will see recovery in the next year or two, and they highlighted the importance of real estate agents in the home-buying and selling process.
Prudential launched a media blitz in the early-morning hours of March 10 starting with 21 live television and radio interviews and two taped sessions. Survey coverage was picked up by 174 TV stations and national radio programs representing more than 25 million viewers and listeners. (Prudential agents can watch a sampling of these interviews linked from the PREA Center “Top Story” section and on the NextWork community site.)
We also blanketed the national and regional press as well as real estate trade publications with our press release, “Americans Confident in Recovery of Real Estate Market.” The Wall Street Journal was among the first to file stories. When the dust finally settled our press release generated 19,503 headline impressions on the Internet.
A simple Google search returned 23 pages of results including postings on media and trade association sites, affiliate websites, agent blogs and even the sites of other real estate companies. Our press release was viewed and posted on media sites in Sweden, Canada, France, Germany, United Kingdom, India and the Republic of Korea, which is great as America continues as a highly desirable market for international investors.
We at Prudential California Realty are optimistic about the San Diego Real Estate Market. For more information about San Diego North County real estate, contact Gary Harmon, your San Diego North County Realtor.
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